Ignite minds and conversation.
Why do we do it?
To change perceptions
of the modern day brand
in a connected world.
I’m constantly fascinated by how the most effective brands communicate with us. Not just how they look, but how they talk. Not just how they feel, but how they make you feel. Successful campaigns employ a penetrating insight and unlock opportunities through an understanding of consumer motivations.
I ’ve always loved sinking into cultures and meeting people with different backgrounds and experiences. The most extraordinary ideas came from people of different opinions and biography. It’s this that made me realise a successful brand - no matter where it’s from or what it’s saying is tied together by one thing that transcends barriers – a big idea. After managing the portfolio of global beverage brands for many years, Brandfolks was formed with a vision to create a marketing consultancy that is truely leveraging diverse thinking.
We live to connect brands to people and cultivate experiences that ignite minds and conversation allowing us all to have something in common.
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