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Is your brand meaningful?

By Oliver Heimburger / 9th April 2018

Succesful brands today have to be more than just relevant to target consumers. They need to go one step further and address the dynamics of changing cultures and the demand for taking a strong position in society. ‘Meaningfulness’ becomes the new ‘relevance’. Key questions arise: which aspects of your brand identity could be leveraged to make your brand more meaningful and get more social resonance?

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